Regional manager

4 года 6 месяцев

апрель 2013 — октябрь 2017

Regional manager CIS & baltic countries

Vertu Russia (Luxury mobile phones), Moscow

Implementing of Vertu brand luxury strategy of distribution in CIS & Baltics region through Vertu Trade Partners operating Vertu monobrand stores and multibrand stores selling luxury brands.

Developing and implementing logistical and financial scheme adapted to each of CIS, Baltics (EU countries), and Mongolia markets.

Insure that all sales staff in Vertu POS has the knowledge of all Vertu products, luxury sales skills and necessary technical knowledge.

Coordination of different Vertu departments and external suppliers to insure brand development on the territory of CIS & Baltic countries.

Developing and implementing sales and trade-marketing activities to increase Trade Partners and VIP customers (end users) loyalty to Vertu brand.

Analyzing of sales performance/forecasting sales in long and mid-term
Major achievements:

Quality development of Vertu distribution in CIS & Baltic region
Opening new markets (Armenia, Georgia, Moldova)

3 года 2 месяца

январь 2008 — февраль 2011

Commercial director of traditional trade Garnier&Maybelline department

L'Oreal Russia (FMCG), Moscow

Developing strategy of cooperation with national partners, distributors (95) and direct local chains (68) (Two ways commercial strategy: for Garnier – FMCG approach and for Maybelline make up brand – more luxury approach)
Responsibility for in store execution in Russia (all types of distribution)
Annual and important negotiations with key partners and local chains
Managing the filed force team: 4DR +16ASM+95SR +129Excusives(out stuff)
Promo-plan execution (incl. festivals, special events)
Leading the budget/costs, discounts to achieve the goals
Analyzing of sales performance/turnover construction in long-term and short-term
Major achievements:
Turnover growth in 2009 +17% vs 2008 / in 2010 +12% vs 2009
Increasing the share of assortment and promo activity
Building and development of the specialized team

3 года 1 месяц

январь 2005 — январь 2008

Regional sales director (Ural/Siberia) L’Oreal Paris department

L'Oreal Russia, Moscow

Lead, managing and perform the sales force team(3-4 RM directly, totally 28-36 headcounts)
Developing strategy in distribution channel (distributors, indirect and direct regional chains) and structure of sales force
Leading the budget/costs, discounts to achieve the goals
Analyzing of sales performance/forecasting sales in long and mid-term
Major achievements:
Building and developing of the professional team of Ural Siberia region
Turnover growth +32% (the best result in L’Oreal Paris department) in 2008 vs 2007

10 месяцев

апрель 2004 — январь 2005

Regional Sales Manager (Voronezh, Volgograd, Astrakhan, Tula…)

L'Oreal Russia, Moscow

Controlling sales and sales performance on the territory of “Sector West”
Analyzing, forecasting sales/budget and trade marketing activities of distributors, partners and key locals chains

Managing a team of sales representatives(7)

1 год 6 месяцев

ноябрь 2002 — апрель 2004

Regional Sales Manager Moscow modern trade Food

L'Oreal Russia, Moscow

Responsibility for Direct and Indirect food Moscow chains (Auchan, Metro, Perekrestok, 7 Kontinent, Mosmart…)

Negotiation, developing strategy of promo activity

Leading budget, analyzing and forecast sales

Managing a team of key account representatives (6)

3 года 1 месяц

ноябрь 1999 — ноябрь 2002

Commercial representative

L'Oreal Russia, Moscow

2 года 7 месяцев

май 1997 — ноябрь 1999

Commercial representative

OOO Radtekh (Distribution of different brands of perfumery), Moscow

Высшее

Дневная(очная) форма обучения

1994 г.

MIFI (Moscow Technical University), г. Moscow

Факультет: Cybernetics

Специальность: Applied mathematics